WordPress App Core Refocus
Automattic, Inc.
Led strategic refocusing of WordPress mobile app on core features, removing Jetpack dependencies to enable broader community involvement.
Strategic Impact
- Removed 8+ Jetpack features from WordPress app
- Enabled self-hosted WordPress users to fully use the app
- Opened development to broader WordPress community
- Led community communication and transition planning
Community Leadership
- Authored key community blog posts explaining the changes
- Coordinated with WordPress.com and Jetpack teams
- Managed user transition from removed features
- Facilitated increased community contributions
Technical Execution
- Decoupled Jetpack dependencies from core app
- Maintained app stability during major feature removal
- Open Source: All contributions publicly available on GitHub
- Sponsored Work: Developed through Automattic’s open source commitment
Results
- Successfully transitioned millions of users
- Increased community involvement in WordPress mobile
- Cleaner app architecture focused on core WordPress
- Foundation for future community-driven development